It all started with this Jordan sneaker.

The era of sneakers. Michael Jordan and his Air Jordan 1 High. Simply an absolutely legendary classic, first released in 1985. Together with Nike, Michael Jordan has been bringing sneakers, athletic shoes, and all kinds of lifestyle products to the market ever since—all under the name of his own brand, Air Jordan. There are now countless colorways of the Air Jordan 1 High silhouette—so many that even Michael Jordan himself probably can’t name them all off the top of his head.

In recent months and years, we’ve not only seen some amazing colorways on the Air Jordan 1 High, but also several collaborations that have since become iconic. Among others, there are Air Jordan 1 Highs in collaboration with Travis Scott, Dior, Virgil Abloh (Off-White), J Balvin, A Ma Maniere, Nigel Sylvester, Union LA, and many other brands, artists, and companies.

Some of the most popular colorways on the Air Jordan 1 High include the Bred (Black + Red = Bred), the UNC, the Chicago, the Mocha, the Court Purple, the Light Smoke Grey, the Game Royal, the Turbo Green, and many more.

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More information on the Air Jordan 1 High

Air Jordan 1 Highs are released almost exclusively through the Nike SNKRS app, where they’re “raffled off.” As a customer, you enter a raffle for a pair, provide all your details and payment method, and then hope for a “W” (Win).

Unfortunately, you’ll often end up with an “L” (loss)—since demand remains incredibly high even after all these years. Depending on the sneaker’s availability, its resale price can skyrocket. If you look at models featuring Fragment or Travis Scott, you might easily end up paying over 2000€ for a pair of Jordans on StockX, Klekt, Pluggi, eBay, and similar sites.

Unfortunately, more and more fakes of the Air Jordan 1 High are circulating on the resale market, so you should always get a second opinion on the sneaker or the pair you’ve purchased. Alternatively, you can have a legitimacy check performed, for example using the CheckCheck app. Inexperienced sneaker fans often fall for the fake sneaker scam, so be sure to stay vigilant. It’s best to buy through a secure platform and take advantage of PayPal Buyer Protection.

If you don’t want to miss any Air Jordan 1 High releases, be sure to check out the HEAT MVMNT Sneaker Release Calendar. There, we list all the sneaker stores as well as sneaker raffle lists so you can buy the next Air Jordan 1 High. You’ll find all models, collaborations, and colorways from Air Jordan, Nike Dunks, Yeezys, and other sneakers in the HEAT MVMNT Sneaker App.