Worn by supermodels in London and dads in Ohio.

New Balance used this slogan to promote its 990 sneaker. New Balance stands not only for good quality, but also for aesthetics.

Among the most famous models are the New Balance 550, 990, 991, 992, and 997. One of the most successful models of 2021 is definitely the New Balance 550. With this sneaker silhouette, New Balance has successfully made a comeback in the sneaker game.

New Balance also boasts collaborations with brands like Aimé Leon Dore, Bodega, Joe Freshgoods, Kith, Salehe Bembury, JJJJound, Casablanca, Levi’s, Slam Jam, and Jaden Smith.

More information about New Balance

The Roots of New Balance

Okay, check this out: New Balance has been around since 1906! Back then, William J. Riley founded the brand in Boston, Massachusetts. His goal? To innovate in footwear and revolutionize comfort and performance for athletes. And that’s still the brand’s spirit today. In recent years, New Balance has re-established itself in the sneaker game thanks to the “dad sneaker trend.” This trend has caused demand for models like the 990, 991, and 992 to skyrocket once again. With the re-release of many models, New Balance continues to focus on reinterpreting retro styles or releasing them in new colorways.

Anyone who’s ever worn a pair of New Balance sneakers can confirm that they’re extremely comfortable. A blend of performance, comfort, and design—that’s exactly what sets New Balance sneakers apart. Of course, their quality speaks for itself. All models produced in the UK or the US are labeled “Made in the UK” or “Made in the US.” Unfortunately, this is also reflected in the retail price, which can be relatively high in some cases.

In 2015, New Balance entered the global soccer market as the official outfitter of Liverpool FC. New Balance also became active in other areas of sports, making a big name for itself in those fields as well.

Craftsmanship and Quality

Most importantly: Every New Balance sneaker is crafted with meticulous attention to detail. They’re made with expert craftsmanship and the highest quality. No wonder New Balance is one of the most trusted names in the sports world.

Focus on Technological Innovation

We’re not slacking off here! New Balance is always at the cutting edge when it comes to technology. The latest materials and techniques ensure unbeatable comfort, durability, and performance.

Sustainability as a Guiding Principle

Hey, protecting the environment is super important, right? New Balance feels the same way! The brand is actively committed to eco-friendly production and materials. That’s how they’re doing their part to protect our world.

New Balance: More Than Just Sports

Sure, functionality is top-notch. But hey, New Balance sneakers are also a real fashion statement! With so many designs and colors to choose from, you can perfectly highlight your own style.

Bottom line: Your top choice for quality and style

New Balance stands out with its rich history and focus on quality, technology, and sustainability. You’ve come to the right place to discover this amazing brand. We’re sure you’ll love New Balance just as much as we do. Check out the latest models now and dive into the world of New Balance!