adidas

Like many great companies, adidas’s story began on a very small scale. In the early 1920s, brothers Adolf and Rudolf Dassler built a shoe factory in the small town of Herzogenaurach, where they manufactured all kinds of athletic shoes. During World War II, they were prohibited from continuing to produce shoes. After the war, the two were allowed to resume shoe production, but the brothers fell out. These personal conflicts led the Dassler brothers to split up their family business. Rudolf Dassler, Adi Dassler’s older brother, founded the company Puma.

From a feud to a global empire!

Adolf Dassler, in turn, founded the company adidas. Both companies are world-renowned today and rank among the largest and most prestigious footwear and apparel companies in the world. This article will focus specifically on adidas and the history of the company.The name “adidas” is derived from the founder Adolf Dassler’s nickname, “Adi,” and the first letters of his last name, “Das.” That spells out: adidas.

Adi Dassler’s mission had been clear from the very beginning of his work in the footwear industry: He wanted to offer every athlete the best possible product for their specific sport.
adidas was founded on August 18, 1949. At the time, it was called “Adi Dassler adidas Sportschuhfabrik.” He started production with just under 50 employees. That same year also saw the creation of the legendary trademark of the adidas empire: the three stripes.

Who is part of adidas?

Among others, Reebok and Salomon were once part of this global brand. Athletes like Lionel Messi, David Beckham, and Derrick Rose continue to ensure that adidas remains a topic of conversation, on the feet, and in the closets of its many customers.
Soccer cleats like the adidas Predator and the Copa Mundial, as well as sneakers like the adidas Superstar, have left their mark. Soccer teams such as FC Bayern, Real Madrid, Manchester United, and Juventus Turin are sponsored by adidas and wear the three stripes on their jerseys.
One of its latest flagship projects is the collaboration with Kanye West and their joint product, the YEEZY—one of the most coveted sneakers in the world. Further collaborations with other brands or individuals are on adidas’s agenda. Rumors suggest that a collaboration with the designer brand Gucci will take place soon.
We wish adidas all the best for the future.

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A brand that has become an integral part of the world. A brand that has shaped sports, people, and us. adidas